Speaking of liquid foundation, it is one of the most commonly used cosmetics and is also indispensable when applying makeup. There are many liquid foundations on the market, such as liquid foundation, color changing foundation, cream foundation, tint foundation, etc. How can you choose the most suitable one for yourself?

Why use liquid foundation?
Moisturizing
Liquid foundation is added with moisturizing ingredients such as hyaluronic acid, glycerin, ceramide, panthenol, trehalose, and vegetable oil, so the face will feel very moisturized when using liquid foundation, absorbing moisture and moisturizing.
Anti-wrinkle
Liquid foundation is added with anti-aging active ingredients such as retinol, niacinamide, hexapeptide/oligopeptide, hyaluronic acid, vitamin C, E (antioxidant), etc., which has the effect of firming and anti-aging, making your skin light and not heavy, without fine lines, and naturally making the face look younger.
Whitening
We all know that liquid foundation can brighten the skin tone and improve dullness, and at the same time has certain concealing and skin tone correction effects. Because it contains niacinamide, tranexamic acid, VC derivatives, pearl powder and other whitening active ingredients.

Concealer
We all know that base makeup products have a good concealer effect, and the concealer effect of liquid foundation is the most prominent. Liquid foundation can modify blemishes, acne marks, spots, red blood and other skin problems.
Sunscreen
Sunscreen liquid foundation is the most important part of cosmetics, focusing on “makeup + sunscreen” to meet the needs of daily UV protection when going out. It combines makeup and sunscreen skin care functions to prevent the skin from being directly exposed to ultraviolet rays and polluted environments. These irresistible factors can be isolated with liquid foundation.

Protect skin
Now many people begin to pay attention to their skin beauty and put on makeup every day, but makeup can easily cause skin problems such as dullness, aging, and acne. Therefore, it is strongly recommended to use primer before applying makeup to form a good protection for the skin and create a gentle and clean skin environment.
How to choose liquid foundation
You need to choose the right liquid foundation according to your needs. The following summary of each liquid foundation is convenient for everyone to understand and choose more intuitively:
- Sunscreen liquid foundation: contains sunscreen ingredients and is suitable for daily use.
- Concealer liquid foundation: covers acne marks, spots, red blood and other blemishes.
- Moisturizing liquid foundation: adds moisturizing ingredients and is suitable for dry skin.
- Oil-control liquid foundation: helps absorb oil and reduce makeup removal, suitable for oily skin.
- Anti-aging/skin care liquid foundation: contains active ingredients and has skin care effects.

If you want to custom liquid foundation to make your own brand, please contact POLLAM to make the manufacture of customized high-end cosmetics simple and convenient. As a leading private label cosmetics manufacturer, POLLAM specializes in customized eye, face and lip cosmetics. Its customized cosmetics are made of the highest quality raw materials and come in a variety of colors, textures and tones.