Insights de Polliam: Tendencias de desarrollo cosmético en 2025

一、Introduction

Tendencias de desarrollo cosmético en 2025. La industria de los cosméticos se está volviendo cada vez más popular. “Según el pronóstico de Statista”: Desde 2004, El mercado global de cosméticos ha mantenido un crecimiento casi continuo, y se espera que sus ingresos alcancen casi 140 mil millones de dólares estadounidenses por 2030. Para marcas de cosméticos, Esta es una oportunidad. Whether it is a newly established cosmetics brand or a popular brand in the market, it is necessary to keep up with the changes in the cosmetics market and predict the future trends of cosmetics in order to seize market share and establish a loyal customer base.

二、Future trends of cosmetics in 2025: Which types of Cosmetic Development Trends

1 Clean beauty and sustainable development

Consumers are increasingly concerned about whether the ingredients of cosmetics will affect the skin, the impact on the environment and the legal, compliant and ethical production. People continue to resist the addition of harmful ingredients to cosmetics. Europa, the United States and North America are constantly improving laws and regulations, and resolutely preventing these harmful ingredients from being added to cosmetics. Cosmetic production standards must strictly follow environmental protection, animal testing and ethical procurement standards. Only by following these standards can cosmetics brands attract many consumers under strict industry cooperation requirements.

2. Technological innovation and research and development

Consumers are increasingly fond of innovative cosmetics. It mainly combines cutting-edge technologies such as biotechnology, nanotechnology, and artificial intelligence to improve efficacy, safety, and consumer experience. Experience According to our sales data, there is a big gap between traditional cosmetics and technologically innovative cosmetics, especially color-changing foundation and YSL (bright color-changing lipstick), which are popular among consumers. Cosmetics are also constantly developing and keeping pace with the times. It is necessary to continuously increase the time and investment in developing new products according to market changes to meet consumer needs and market changes

3. Ingredient research and development and scientific basis

High-quality cosmetics rely on high-quality ingredients and carefully developed formulas to ensure that consumers can use them safely and with confidence. Carefully developed formulas ensure product stability and optimal results. All formulas are based on science and safety, allowing cosmetic ingredients to interact with each other to achieve more beautiful and lasting results.

4. Exquisite packaging

In addition to paying attention to the importance of cosmetic quality, we also need to pay attention to the packaging of cosmetics. Exquisite and eye-catching packaging will attract consumers more. High-quality cosmetics almost always use stylish and well-designed packaging, which is designed to protect the precious contents and give them uniqueness and quality. Exquisite customized packaging plays an important role in attracting customers to buy products and reflecting expected standards.

5. Low cost and cost performance

After the previous epidemic, global consumption has been downgraded. Consumers are paying more and more attention to cost-effective cosmetics. Cosmetics with low prices and good quality are becoming more and more popular among consumers. Low cost and consumer perception and public perception are the key factors that determine whether a product is more cost-effective than another product.

三、Summary

The cosmetics industry is at a critical juncture where technological innovation and consumption upgrades meet. Future competition lies not only in the product itself, but also in whether it can quickly respond to trends, develop innovative products that are both safe and attractive, and impress consumers through packaging and pricing strategies. Keeping up with trends is the core strategy for the sustainable development of cosmetics brands.