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Cosmetics Industry News - Polliam Cosmetics

  • New cosmetic trends in 2025

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    Reinvention, rather than innovation, will remain the focus of the European beauty industry in 2025, according to Euromonitor International, as brands seek to expand consumer engagement through rebranding, targeted campaigns and premiumization. Th...

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  • What are Private Label Cosmetics?

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    Private label cosmetics have become increasingly popular over the years, mainly because they offer a number of unique benefits. If you’re not familiar with the term “private label cosmetics,” you may have heard of related concepts such as “white...

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